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Social Media Publicity: From South Africa to South Dakota

Twitter made it easier for millions of people to express their love of country during this past World Cup.  It was so popular that Twitter actually experienced “blackouts” due to millions of users overloading the system.  These massive numbers helped soccer fans spread the word and get more people interested in the sport.

Across the world in Sioux Falls, SD,  JazzFest will be taking place tonight, tomorrow and Saturday at Yankton Trails Park. Here at 9 Clouds we will be promoting the event via social media outlets like Facebook and Twitter and running contests on Foursquare.  Do we expect to break the World Cup’s record of 3,283 ”tweets-per-second”? No, but we do intend to inform the 90,000+ people that are expected to attend this years JazzFest.  Hopefully JazzFest twitter users embrace this opportunity and spread the glory and atmosphere of Sioux Falls JazzFest.



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Grab Your Goggles, We’re Going 3D

Over the past few years, we’ve all noticed a revival in 3D movies. From movies to Alice In Wonderland to Avatar and Shrek The Final Chapter, many recent blockbusters have made the jump to 3D. However, it appears 3D is making it’s way into other technologies as well.

In a recent presentation by European Sony executive Mike Hawking, PlayStation 3 is adding 3D Blu-ray support. This will make PS3 consoles compatible with 3D games as well as online videos, movies and photos. The firmware upgrade for Blu-ray will be available this September, and 3D YouTube support is expected to become available within a year. Hawking stated since PS3s already have the hardware needed to handle 3D images. This technology will also allow users to upload images from 3D cameras.

Television is also going 3D. This year companies like Samsung and Sony have marketed 3D televisions. 3D TV is expected to become a hugely popular item as 3D becomes more standard in video, gaming and television programming. I feel sports fans will be the first to embrace 3D television, and others will follow once this technology becomes more affordable.

It’s not just entertainment that is going 3D. Adobe recently stated that a new version of Adobe Flash will have 3D support. More details on this new feature will be presented at the Adobe Max conference this October. This will be a huge development for 3D developers and animators. There is no word yet on if this technology will be applied to other Adobe programs such as Photoshop or Illustrator, but I would not be surprised if 3D technology is a key upgrade in the next Creative Suite programs.

What I find interesting about this 3D revolution is that three-dimensional cinema has actually been around in some form since the 1890’s! 3D also had a stint of popularity in the 1950’s, and again in the 1990’s when IMAX theaters were opened. It wasn’t until recent years that there has been a push for 3D technology in other digital platforms. What is next for 3D? What other platforms can you see this technology being used, or even become standard? Mobile? Instant Messaging? Are we going to wake up one morning and find our Google browser or Facebook homepage 3D? Personally, it wouldn’t really surprise me.



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5 Reasons to Love Twitter

I am a self-proclaimed Twitter lover. It’s the first thing I read in the morning and last thing I read before going to bed (you can ask my husband). Twitter is like a bunch of fabulous little short stories that I get bits and pieces of every day, almost like a soap opera without the weird killing each other and coming back to life part. Although Twitter may have its problems – deleting tweets, FAIL WHALES and sometimes just being annoying, I’ve become reliant on my daily fix. So, I’ve compiled a few of my favorite reasons for loving Twitter – hopefully I’m not the only one:

1. Admit it, you love knowing what other people are doing. This makes “people-watching” so much easier because you can do it from the comfort of your own home (or phone). I love to just sit, people watch and create storylines for the people I see. Twitter lets you take it to the next level by giving you bits and pieces of their lives – kind of like an extended-version Mad Lib!

2. You don’t have to watch the news anymore. By following a select group of news outlets and people who care about current events, I can usually find out the major events of the day without racing home to see the six o’clock news. Sometimes you may even find out about major events before the news outlets have had a chance to formally construct a story. By following those in the know, you’ll always be informed.

3. If you’re having a bad day, Twitter can make it better. I have two theories on this-if you’re feeling low there is bound to be somebody’s tweet that will make you chuckle or someone will tweet about why their day is rotten and you can commiserate or realize that maybe your day is really ok. I personally love to find things that make me laugh – personal favorite being @someecards (always hilarious and usually related to a current event!). Follow them, you won’t be disappointed.

4. Twitter can help you find motivation. Being a runner, I sometimes find myself lacking the motivation to get my rear out the door and get it done. Twitter can be a great motivator – being the runner that I am, I naturally follow a large number of athletes. This being said, it seems that someone else has always run longer, biked harder or swam a thousand laps more than you thus making you feel like cranking out those four miles might not be so rough after all. I’ve also discovered that if you tweet about procrastinating said run, someone will inevitably help you along by encouraging you to get your rear out the door and get it done. Chances are, they’re probably one of the people that just ran 100 miles or biked across the state. But hey, at least they’re nice!

5. Twitter has the ability to make you care about things your never knew you would care about. Case and point: Lebron James and the World Cup. Now, I love a good basketball game and I realize that soccer seems to be the world’s sport. But if it weren’t for Twitter, I wouldn’t know that ESPN devoted an entire hour of coverage to learning the city Lebron was going to choose for his next season or that the vuvuzela is apparently the most annoying noisemaker out there. Because I follow people that care (or at least tweet) about topics such as these, I can easily feel like one of the masses (even if I don’t care-sssh don’t tell anyone!).

Now that I’ve shared my love for Twitter, what makes you a Twitter lover?



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