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The LeBron Brand

Tonight LeBron James will decide his new NBA team. That’s all dandy and nice, but the bigger story is the massive brand and marketing force that LeBron James has become. So big in fact that he gets his own one-hour special on ESPN titled “The Decision.”

LeBron’s people orchestrated an entire one-hour show on ESPN and are donating all the profits from ad sales to the Boys and Girls Club of America. On Tuesday, LeBron James joined Twitter and already has over 300,000 followers in just three days. One of James’ three tweets reads, “Good Morning! It’s your chance to ask me a question about my decision, use #lebrondecision to submit and I’ll answer them tonight.” LeBron is utilizing Twitter to take questions that he may answer during the one-hour special tonight.

Clearly, LeBron understands the power of his brand and I guarantee he is considering that when he makes his decision tonight.

I’m hoping and predicting LeBron will choose the New York Knicks. Leave your prediction below in the comments section.



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A Handy New Tool: CatchYouTube.com

You just never know what you’ll find on the internet, there is so much out there just waiting to be discovered. I usually discover new things when I’m faced with a challenge of doing something new which was just the case this week.

I was working on creating a powerpoint for an upcomingevent and needed to insert a video that could be found on YouTube. Now, I’ve inserted video clips and other media before but I’ve never had to pull anything start off th web. Not sure how to go about this, I turned to one of my favorite tools – Google. Whenever I’m stuck I tend to turn to Google to help me find the answer and honestly, I usually find what I need!

So, I Googled (one of my favorite new verbs!) “how to insert a YouTube video into PowerPoint.” Just like that, I had several articles and links telling me how to do just that! After checking a few out, I discovered CatchYouTube.com. Obviously someone else had my very same problem and created a super simple tool as a solution. This handy little site has you paste in the URL of the video you need, you choose the format you need it in (it’s like ordering at Subway!) and after a few moments you have the video you requested in the format you needed all ready to download to your computer.

Once I had it downloaded, I inserted it into my presentation and it worked perfectly. Hopefully this is a tool that you might find useful in the future. CatchYouTube.com is definitely bookmarked in the tools sextion of my browser!

If you’re curious about what I was putting together – come check it out tonight in Madison, SD at Ignite SD #2. It will be held at one of Madison’s newest restaurants, Mochavino, starting at 7:30pm. Admission is free so grab a friend and be ignited!



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The Social Network Effect

In the recent years, we’ve all become increasingly familiar with online social networks such as Facebook, Twitter, and YouTube. We’ve learned how to share videos, write on each other’s walls, and even tweet the latest gossip about Justin Bieber. But beyond the chirps, tweets,  and “likes”, do all our social connections have lasting impressions and implications for our lives?

Last week my brother sent me a video called “The hidden influence of social networks”. The video explained that different things like your health and emotions can be influenced by your place within the social web. Your connections in different networks have even been traced to your probability of being obese. Unique structures within a social network are formed and can be traced and tracked over time to help determine the kind of person you are. Still wondering what significance this holds? Nicholas Christakis goes on to explain his theory that people’s behavior can be predicted based on their social connections and networking. We can begin to link social networking to the likelihood of innovation, crime, warfare, and economics; in addition to the emotions and health of an individual. Did you ever think your status updates could say this much about you?

You understand that online social networks are a convenient way to stay involved and updated with what’s going on with your friends, but realizing the hidden influence of social networks, may make you think twice about the next friend request you accept on Facebook.



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